Masterclass "Navigating Strategy in Motion: The JSW Model in Practice"

EY Academy of Business
Caucasus and Central Asia

Baku, September 23 | 18:30 - 20:00
“Navigating Strategy in Motion: The JSW Model in Practice” masterclass

EY Academy of Business Caucasus and Central Asia is delighted to invite you to an exclusive masterclass: “Navigating Strategy in Motion: The JSW Model in Practice”.
In a world where three-year plans can be disrupted in just six months, this session will equip senior leaders and executives with a dynamic, iterative approach to strategy — helping you balance long-term vision with tactical agility and thrive in constantly changing environments.

Languages: Q&A available in English and in Russian
Язык: сессия вопросов и ответов (Q&A) доступна на английском и на русском

Participants will be awarded 1.5 CPD units upon completion of the masterclass.

Masterclass speaker

Kamilya Syzdykova, FCCA

Head Methodologist, Senior Manager, EY Academy of Business Caucasus and Central Asia
Fellow ACCA member (Association of Chartered Certified Accountants)
DISC® Certified Professional Behaviour Analyst

Forbes Kazakhstan contributor, with featured articles including "What threats do 'gray rhinos' pose to businesses, and how can risk management recognize them?" and "How to avoid strategic drift in business?".

Masterclass program

Introduction & Hook: Scenario of a 3-year plan disrupted in 6 months; JSW as a dynamic, iterative cycle

Strategic Position: Assess internal & external context (PESTEL, Porter’s, stakeholders); Position evolves as choices and actions interact

Strategic Choices: Decide where and how to compete; use scenario options; choices as adaptable hypotheses

Strategy in Action: Implement in agile act–measure–adapt cycles; execution triggers re-analysis

Core Principles: Iterative, flexible, balancing long-term vision with tactical agility

Q&A and Wrap-up

Target Audience

Senior leaders & executives (CEOs, COOs, business unit heads)

Senior managers responsible for strategy execution

Corporate strategy and transformation teams

Business owners/founders in dynamic markets